Effective August 8, 2026

Privacy Policy

This policy explains what Guess What's Up? does and does not collect when you use the app or visit this website.

Brown Consulting LLC ("we," "us," or "our") operates the Guess What's Up? mobile application and website. Guess What's Up? is a party guessing game for iPhone with tilt-based controls, kid and adult deck options, optional player or team names, a local scoreboard, and optional card feedback.

1. Information the app stores on your device

Guess What's Up? does not require an account. The app may store the following information locally on your device:

  • Optional player or team names you type into the game
  • Round results, including correct and passed card counts
  • Scoreboard summaries and recent play history
  • Cards you choose to block from future rounds on that device
  • Game preferences, such as selected audience mode and round duration

This information is stored locally so the game can show the scoreboard and make repeat rounds easier. We do not receive this local scoreboard information unless you choose to send it to us, for example in a support message.

2. Motion and orientation data

The app uses your device's motion and orientation sensors to detect when the phone is on a player's forehead and whether the player tilted up or down to pass or score a card. Motion data is processed on the device during gameplay. We do not collect, transmit, sell, or store raw motion sensor data on our servers.

3. Sounds and gameplay

Guess What's Up? generates and plays short game sounds for countdowns, correct answers, passes, and end-of-round feedback. These sounds are produced on the device and do not involve microphone access or audio recording.

4. Card feedback submissions

If you flag a card in the app and choose to submit feedback, the app sends a feedback report to our Vercel-backed Guess What's Up? web service. Card feedback is optional and is not required to play the game.

A card feedback report may include:

  • The card text, deck ID, and deck title
  • The feedback reason you selected
  • Whether you chose to block that card on your device
  • The optional player or team name currently being used in the round
  • The app version, build number, submission timestamp, and feedback event ID
  • A randomly generated installation ID stored by the app so we can deduplicate and review feedback. This ID is not an Apple ID, advertising ID, or account ID.

We use card feedback to review, moderate, fix, and improve card decks and related gameplay quality. Card feedback may be forwarded to us by email through our service provider, Resend. We do not use card feedback for advertising or tracking, and we do not sell it.

5. Other information we may receive

We may receive limited information in these other situations:

  • If you contact us for support, we receive the contact details and message content you choose to provide.
  • If you use TestFlight or download the app from the App Store, Apple may provide aggregated analytics, crash reports, or diagnostic information according to your Apple device settings and Apple's policies.
  • If you visit this website, Vercel and other hosting infrastructure may process basic request information such as IP address, browser type, device type, pages visited, and timestamps for security, debugging, and site delivery.

6. How we use information

We use information only to:

  • Operate, maintain, and improve Guess What's Up?
  • Review card feedback and improve, remove, or moderate card content
  • Respond to support requests
  • Debug crashes, performance issues, or website availability problems
  • Protect the app, website, and users from abuse or security issues

7. Sharing

We do not sell your personal information. We do not share personal information with third parties for their own advertising or marketing. We may share limited information with service providers that help us operate the app or website, such as Apple for App Store and TestFlight distribution, Vercel for website and feedback endpoint hosting, and Resend for delivery of card feedback email notifications. We may also disclose information if required by law or to protect our rights, users, or services.

8. Children and family play

Guess What's Up? includes a Kids mode intended for family-friendly gameplay. The app is not designed to collect personal information from children. Children should use the app with permission and supervision from a parent or guardian, and should not submit real names or other personal information through card feedback or support requests. If you believe a child provided personal information to us, contact us and we will delete it.

9. Your choices

  • You can use nicknames, initials, or team names instead of real names.
  • You can avoid sending card feedback by not submitting the feedback form.
  • You can clear the local scoreboard in the app.
  • You can delete local app data by deleting the app from your device.
  • You can manage Apple analytics and crash sharing in your iOS settings.

10. Data retention and security

Local scoreboard data remains on your device until you clear it or delete the app. Card feedback and support messages are retained only as long as reasonably needed to review the feedback, improve the app, respond to requests, keep records, or meet legal obligations. You can request deletion of submitted feedback by contacting us with enough information to identify it, such as the approximate submission date, card text, deck name, or feedback reason. No method of storage or transmission is perfectly secure, but we use reasonable safeguards appropriate for the limited information we process.

11. Changes to this policy

We may update this Privacy Policy as the app changes. If we make material changes, we will update the effective date and post the revised policy on this page.

12. Contact

Questions about this Privacy Policy can be sent to privacy@guesswhatsup.app.